© effective internet marketing 2013
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TRAFFIC / COMMUNICATION


engage / convert


measure / refine

A communication strategy sounds rather grand but giving some thought to how you communicate with your target audience will help you understand what you want your targets to do when you communicate with them ie. The reason you are communicating with them.

Your target audience will usually consist of a number of different target groups (eg. prospects/clients/suppliers) and may be broken down further with different messages and ways of communicating with each group

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If you already have a website, the review will will include an analysis of:

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